The streaming giant also plans a new ad product that uses generative AI as it rolls out its in house ad tech suite.

The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

Netflix's ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November.

Netflix announced it now has 94 million subscribers to its advertising-supported tier, up from 70 million in November.

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Today, at its second annual upfront to advertisers, ...

Michael Nagle of Ashling Digital, will moderate the Streaming Media Connect May panel 'FAST Break: Packaging and Selling Sports on FAST' with Fubo's Pamela Duckworth, Swerve Sports' Christy Tanner, ...

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Music events, 24/7 live reality concepts and vertical video mini telenovelas are among the ideas the Spanish-language media ...

1000-Lb Sisters has always focused on the emotional weight of transformation, not just physical change. While much of the attention is often on Tammy and Amy Slaton, Amanda Halterman has become one of ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

"It's very much business as usual right now while we plan for a future of uncertainty," Rita Ferro tells TheWrap ahead of Tuesday's upfront presentation ...

Amazon announced that ads will be “limited” and designed to be fewer than what viewers experience on traditional TV or rival streaming services.