As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

Creator marketing is becoming more influential.” Kid Cudi (real name: Scott Mescudi) performed Wednesday night (May 6) in front of an invitation-only crowd of nearly 200 superfans and Snapchat ...

As AI reshapes industries, Rishad Tobaccowala argues that the biggest mistake companies make isn't failing to adopt AI, it's ...

The social media company called only a handful of witnesses as it sought to prove it helped Instagram and WhatsApp after ...

Today, a marketing roundup of some tools, strategies, and stories that caught our eye: Snap has launched some new tools for marketers, including a “Say it in a Snap” brand […] ...