Put simply, it offers a boatload of tools to make the most of the platform, such as Story Boost to get more views on a story ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

It’s not just Instagram shouting about its new features and tools for creators. Snap had some new things to share this week for Snapchat.

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...

Discover Snapchat trends revealing how Gen-Z users embrace lo-fi content and voice notes for authentic communication.

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

Discover how the use of AI is shaping daily life globally. See which countries lead in adoption and what popular AI tools ...

"Rediscover adult creativity with LEGO's AR play on Snapchat! Boost imagination, solve problems, and build over 1M unique creations. #ARplay #LEGO #SnapchatAR" ...

Shopify talked with three founders to break down the anatomy of a successful brand collaboration, plus the benefits of ...

Social media has had a large impact on the fitness industry over the last decade. It has changed the way humans find fitness communities and participate in races all over ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...