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CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team ...

If you’re a mom who’s allergic to pipe cleaners, glitter glue, and any craft that requires “drying time,” welcome, this list is for you. Some parents transform their Elf on the Shelf into a nightly ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like ...

“RuPaul’s Drag Race” judge and Drew Barrymore’s talk show co-host Ross Mathews has joined the film short “Poreless” as executive producer. “Poreless,” directed by Harris Doran, who co-wrote the script ...

Forbes contributors publish independent expert analyses and insights. Simon is a Los Angeles-based journalist who covers film and TV. Perfectly timed for the holidays, Will Ferrell’s hero Buddy the ...

For Prime Day, e.l.f. Cosmetics blessed us with a *very* jumbo version of the primer that we all know and love—the Power Grip Primer—and honestly, we’re not complaining. Retailing for $11, the 1200mL ...

You’ve tried countless primers promising to minimize pores, but most just create a temporary smoothing effect that disappears within hours. However, there’s one type of primer that actually makes ...

Hailey Bieber’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking one of the most high-profile beauty deals in recent years. Announced today, ...

OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

Screened during the 34th Aspen Shortsfest, which runs April 1–7, “Poreless” stands out for its bold storytelling, unapologetic flair, and irresistible energy. A 13-minute whirlwind of comedy, ...