What kinds of marketing messages are effective — and what makes people believe certain political slogans more than others?

While relatively few players across the flooring producer landscape utilize this form of marketing today, those that do tend ...

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

California is threatening to ban sales of Tesla cars in the state for 30 days after a regulator said the term “Autopilot” for its driver assist feature constitutes false advertising. The California ...

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...

A celebrity chef has accused "Diva Duchess" Meghan Markle of trading in her tenuous connection to the royal family to get fans to purchase items from her pricey As Ever brand, RadarOnline.com can ...

You win for now, AI haters. Some big brands are declaring their allegiance. Heineken and Aerie are the most recent to have joined the anti-AI trend. Humans are really good at detecting inauthenticity ...

Advertising, when done right, is an art. After all, people have made Emmy-winning shows just about the ins and outs of creating a good ad. A simple glance at a major billboard or pre-video ad will ...

Oct 1 (Reuters) - Meta Platforms (META.O), opens new tab said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its ...

“AI is now the first place people go to for answers,” according to Jesse Wolfersberger, global lead of I/O Health at Weber Shandwick. “That chat box is the most important battleground in health—brand ...

AI tools have become a hit with lawyers. But judges have shown they have little patience for when their experiments with the tech go wrong. When combing over a document submitted by two defense ...