If you can’t beat them, join them” seems to be the approach companies are taking when it comes to streaming, but, as The ...

The Last Of Us’ season 2 finale ends on a major cliffhanger that hints at the direction of season 3—here’s the ending to the ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Discovery’s re-rebranding of its streaming service back to HBO Max. First, the deal itself ... to describe Apple TV+’s boutique streaming strategy, they compare it to early HBO.

Discovery plans to clarify the rebrand for new Australian audiences, Michael Brooks, managing director for Australia and New Zealand, said the move aligns with the company’s strategy.

Discovery’s willingness to keep boldly iterating its strategy and approach ... chairman and CEO of HBO and Max content. The rebrand caused a stir online, with social media users mocking ...

Over the years, the rebrands on HBO Max sparked backlash and debate over branding strategies and consumer clarity ... On the same day the rebrand was announced, YouTuber [4] iCritic Media uploaded a ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

investment and re-focusing the strategy on the programming that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de ...

The HBO Max rebrand saga highlights how quickly brand ... otherwise confusion undercuts the strategy. Finally, customer perceptions cannot be an afterthought. Clear, timely messages that are ...