If you can’t beat them, join them” seems to be the approach companies are taking when it comes to streaming, but, as The ...

The Last Of Us’ season 2 finale ends on a major cliffhanger that hints at the direction of season 3—here’s the ending to the ...

A large Visit Detroit patch is now front and center on the jerseys worn by Italian soccer club Juventus FC, which competes in Italy’s top soccer league.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

Warner Bros. Discovery is rolling out a branded companion series centered on a Genesis SUV alongside the Season 3 premiere of ...

The HBO Max rebrand saga highlights how quickly brand equity can be ... otherwise confusion undercuts the strategy. Finally, customer perceptions cannot be an afterthought. Clear, timely messages that ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Discovery’s re-rebranding of its streaming service back to HBO Max. First, the deal itself ... to describe Apple TV+’s boutique streaming strategy, they compare it to early HBO.

Discovery plans to clarify the rebrand for new Australian audiences, Michael Brooks, managing director for Australia and New Zealand, said the move aligns with the company’s strategy.

Discovery’s willingness to keep boldly iterating its strategy and approach ... chairman and CEO of HBO and Max content. The rebrand caused a stir online, with social media users mocking ...