After tasting the initial success of its turnaround strategy, McDonald’s is now working on several initiatives aimed at enhancing customer experience to drive revenue growth in the future. The ...

At $2.99, Snack Wraps are among the cheapest items on McDonald’s menu and largely come cheaper than other chains’ similar ...

For decades, McDonald's espoused a so-called "barbell" marketing strategy based on luring customers with low prices and inducing them to trade up to pricier items. That two-step was easier to pull ...

Journal Reports: Leadership; McDonald’s Strategy to Personalize Ordering Using customer data and technology, the company hopes to make its offerings more in tune with individual preferences ...

Fast-food giant McDonald's has announced a "global turnaround" as it works to win back customer share -via a strategy that sounds more like a military campaign than a business model.One of the ...

McDonald’s Just Announced a Shocking Shift in Strategy That Will Affect Every Customer You thought the burger chain was heading in one direction. Now, it’s going another way.

McDonald's took the wraps off its new restaurant today featuring table service and self-ordering kiosks. "This is a huge opportunity to elevate the consumer experience," said McDonald's incoming ...

If a customer normally comes in for a morning coffee, for example, McDonald’s could offer a coupon for a purchase after 2 p.m. An offer of free fries means they’ll likely buy something else, too.

McDonald's announced on Monday that they are developing a new plant-based burger which they've coined the McPlant. They also are launching a new Crispy Chicken Sandwich in early 2021.

CHICAGO, Nov. 9, 2020 /PRNewswire/ -- McDonald's Corporation announces a new growth strategy, Accelerating the Arches, which encompasses all aspects of McDonald's business as the leading global ...