McDonald’s remains a resilient, cash-generating compounder with a strong moat. Click here to find out why we’re bullish on ...

McDonald’s is planning to close of its standalone beverage concept, CosMc’s, starting in late June. The fast-food giant is ...

Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic was down 1% compared to the same period a year ago, said David Portalatin, ...

McDonald's remains a defensive play, outperforming premium discretionary peers and holding up well versus other retail ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

The wrap, which featured chicken breast strips, onions, Caesar-style sauce, bacon and lettuce, was initially introduced in ...

Some may remember when McDonald's Happy Meals and toys featured McDonaldland characters. In 1971, McDonald's introduced McDonaldland through commercials and marketing to further market its brand to ...

The fast-food giant insisted the pilot program paved the way for a major new push into the competitive specialty drink market ...

McDonald’s has debuted its most dynamic store yet at Admiralty Station, Hong Kong, unveiling a bold new “Mood-Engine” design ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

China continues to play a central role in McDonald's international strategy. Of the roughly 2,200 new stores the company ...

This week, McDonald’s announced that most of its U.S. locations will have extended late-night hours through the summer. When ...