McDonald’s is closing every location of Cosmc’s, its spin-off beverage concept. That doesn’t mean it was a total miss.

McDonald’s has debuted its most dynamic store yet at Admiralty Station, Hong Kong, unveiling a bold new “Mood-Engine” design ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The ability to speak directly to consumers elevates successful restaurants and brands. Panera, Starbucks, and McDonalds are ...

China continues to play a central role in McDonald's international strategy. Of the roughly 2,200 new stores the company ...

The Fast Food restaurant chain McDonald’s announced the closure of the brand’s premises Cosmc’s After only two years from the ...

McDonald's announces the closure of CosMc's, its beverage-focused spin-off, including the Bolingbrook location, as part of a ...

McDonald’s is closing all CosMc’s locations by June, ending its pilot of a snack-and-sip concept. But the chain says drinks ...

The fast-food giant insisted the pilot program paved the way for a major new push into the competitive specialty drink market ...

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...