NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years.

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

With its entry into NASCAR broadcasting, the $2 trillion broadcaster Amazon Prime Video has notably shifted the focus toward ...

Last Sunday’s NASCAR Cup Series race at Michigan International Speedway was the best race of 2025 and the best MIS race in ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

NASCAR faces backlash as Prime-only races spark fan frustration, with viewership dipping ahead of the historic Mexico City ...

Prime Video’s top 10 is packed with a lot of new ... Plus, it’s already grabbed the No. 1 spot, proving viewers are totally hooked. Chloe (Jessica Biel) appears to have it all — a successful ...

CHARLOTTE — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race. The race, which was won by Ross Chastain, was the third-highest-watched NASCAR race ...

what FOX Sports got for NASCAR Cup Series races this season. Prime Video’s audience had an average age of 55.8 years, which is six years younger than the average median age of viewers watching ...