Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

OpenAI will maintain its collaboration with Scale AI, even after Meta Platforms (NASDAQ:META) acquired a significant 49% ownership stake in the startup through a $14.8 billion deal announced Friday. Speaking at the VivaTech conference in Paris,

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal operations, enhance product development and boost efficiency across the company.

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Meta eyes a $10 billion deal with Scale AI, signaling a stronger push for A.I. research and innovation, with potential shifts in the tech industry’s power dynamics.

Google is reportedly ending its $200 million deal with Scale AI, following similar moves by Microsoft and OpenAI.

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI today announced a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands.

SINGAPORE] Healthtech agency Synapxe announced on Monday (Jun 16) that it has inked a number of agreements with tech players to boost its artificial intelligence (AI) talent and solutions. Read more at The Business Times.

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

Key Takeaways Scale AI said Meta has made a "significant new investment" in the company that values the startup at $29 billion.As part of the deal, Scale AI CEO Alexandr Wang will join Meta to work on artificial intelligence efforts.