Over the past two years, Pop-Tarts has illustrated that there’s no marketing idea or creative gimmick too outrageous for the college football universe. “They took all of the bowl game ...

The quick lore: Los Angeles’ social media team did its usual thing last year while comparing upcoming opponents to food and ...

The Iowa State Marching Band, while on their way back from the Pop-Tarts Bowl game in Florida, was in a crash that injured about a dozen students. At around 7 p.m. Monday, a Windstar Lines ...

A Pop-Tarts Bowl mascot sneaking up behind a referee ... including him leading the marching bands ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

The Pop-Tarts Bowl trophy is on display in Downtown Atlanta. The Pop-Tarts Bowl trophy isn’t just any trophy. As the first-ever interactive college football bowl trophy, it’s designed to bring ...