The word "fun" was used a lot when NASCAR announced Monster Energy as the sponsor of its top series. But it's going to take more than fun to make this partnership work, writes Bob Pockrass.

Monster Energy, one of the largest energy drink companies in the world, will replace Sprint as the sponsor for NASCAR’s No. 1 series, NASCAR announced Thursday afternoon in a hastily arranged ...

Monster Energy drink, the sponsor of Las Vegas’ Kurt Busch in the Cup Series, will replace Sprint as the title sponsor of NASCAR’s premier division.

Terms of the multi-year deal were not announced as Monster Energy becomes just the third sponsor of NASCAR’s top series.NASCAR has a new title sponsor for its premier series, and it is Monster ...

Monster will carry "official energy drink" status and any energy drink not currently sponsoring a driver in Sprint Cup will not be able to sponsor a Cup car, NASCAR spokesman David Higdon said.

Here's why energy drink giant Monster became NASCAR's top series sponsor. News. Home Page ; California; Election 2024; Housing ... The series will now be called the Monster Energy NASCAR Cup Series.

NASCAR announced a new title sponsor for its premier division on Thursday, welcoming Monster Energy on a multiyear agreement. The company becomes just the third such partner in series history ...

Nearly two full years after Sprint announced it would pull the plug as title sponsor of the sanctioning body’s Premier Series at the end of 2016, NASCAR announced Thursday in Las Vegas that ...

Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history ...

NASCAR announced Monster Energy as its 2017 sponsor of NASCAR's premier series on Thursday.

NASCAR announced Monster Energy as its 2017 sponsor of NASCAR's premier series on Thursday. 24/7 Live New York City New Jersey Long Island Northern Suburbs Connecticut. Welcome, Mickey.