We all almost certainly have different ideas in mind when we use that term, but allow me to present to you a thought experiment: What if every conference were like the Big 12? What if half the games in the Big Ten went down to the wire in a given week?

The expected expansion of WWE’s partnership with the collegiate athletic conference is officially here, starting with the season opener in Dublin.

Where is Deion Sanders? There's a huge surprise on top of EA Sports College Football 26 rating for Big 12 coaches, with CU's 'Kirk Patrick' No. 1.

EA Sports College Football 26 overall ratings for every Big 12 football team. Is Texas Tech or Arizona State rated No. 1 in the conference right now?

The Big 12's crusade to change the narrative might not be done. Klieman revealed to CBS Sports he is privately advocating for the abolition of preseason voting in the AP and Coaches polls, a practice that began in 1950. He said conversations are underway among coaches in the Big 12 and the American Football Coaches Association.

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media Days.

Colorado coach Deion Sanders hasn't been shy about building his roster through the transfer portal and helping players get paid in name, image and likeness deals.

TCU coach Sonny Dykes says college football needs NFL-like parity, calls for tighter NIL rules and praises QB Josh Hoover at Big 12 Media Days in Frisco, Texas.