News

WBD is renaming streamer Max as HBO Max, again
Warner Bros. Discovery is restoring the "HBO Max" name for its streaming service, just two years after rebranding as "Max." ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Jimmy Kimmel Performs Traditional Disney Upfront Stand-Up But Ends With Support For ‘60 Minutes’: You Have The Money To Support Journalism”
Jimmy Kimmel wrapped Disney’s upfront presentation Tuesday with yuks about the competition like the naming of Comcast’s ...
Max to re-rebrand as HBO Max
One of the most mind-boggling rebrandings of all-time has met its natural conclusion. The geniuses over at Warner Bros.
Warner Bros. Discovery’s Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say
Ryan Gould and Robert Voltaggio tell TheWrap they remain optimistic, bullish despite economic uncertainty ahead of Wednesday's presentation.