News

Reebok’s basketball revival strategy: CEO Todd Krinsky on Angel Reese, Shaq
Todd Krinsky’s life’s work has been to make Reebok a preeminent shoe company. It’s no exaggeration. He has spent almost 33 ...
Shaq and Iverson revive Reebok from obscurity in ‘Power Moves’
Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...
Shaquille O'Neal: "If I Were Playing Right Now, I'd Be A Trillionaire"
Shaquille O'Neal: "If I Were Playing Right Now, I'd Be A Trillionaire" originally appeared on Fadeaway World. Shaquille ...
Shaq Was "Hurt" When Shai Gilgeous-Alexander Rejected Reebok Deal
NBA legend Shaquille O'Neal reveals how disappointed he was when Oklahoma City Thunder guard Shai Gilgeous-Alexander chose ...
2Shaq Settled on Angel Reese for Reebok Endorsement Due to Budget Constraints...
Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...
Shaq Settled on Angel Reese for Reebok Endorsement Due to Budget Constraints: 'I Had To Deal With Something I Never Had To Deal With'
Shaquille O’Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...
Can Allen Iverson help make Reebok cool again?
The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...
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“Take Over the Family Business”: Shaquille O’Neal Was Concerned How Son Shareef Would Deal With Reebok Job
Shaquille O'Neal didn't know what to expect of his son, Shareef, working for Reebok but he did have concerns on whether he ...
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Shaq shares why bringing Iverson to Reebok was essential for the brand: "I was the man in Reebok, but A.I. took it to the next level"
Basketball Network. When Reebok asked Shaquille O'Neal to become the president of its basketball division in 2023, O'Neal ...
Allen Iverson is a closer, why Reebok almost passed on him, and more takeaways from Netflix’s new ‘Power Moves’ docuseries
"Power Moves With Shaquille O’Neal" details how Shaq and Allen Iverson have been working to bring Reebok, the brand they once ...
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Nothing But Netflix: Power Moves w/ Shaquille O’Neal
Chappell and special guest, Akiva, discuss Netflix's new documentary series, Power Moves With Shaquille O'Neal.
Shaquille O'Neal was humiliated by a child before Angel Reese powered Reebok comeback
Reebok was a symbol of greatness in basketball, competing head-to-head with Nike thanks to legendary models such as the "Pump" and the "Question," and backed by figur ...