American Express has partneed with SailGP to bring its customer experience proposition to the championship’s first event in Hong Kong.

ISU has extended its partnership with Two Circles, reinforcing its strategy to expand the commercial potential of its skating competitions.

SUVI, a rising brand in sportswear, athleisure, and lifestyle, has named Indian cricketer Suryansh Shedge as its brand ...

NBA has appointed IM8 as its official nutrition partner across Australia and eight Southeast Asian markets under a multi-year ...

The ISL 2026-27 season kicked off impressively, amassing 65 million views on YouTube and attracting 52 million viewers during ...

AXA Germany has partnered with the International Luge Federation (FIL), becoming a sponsor of the Luge World Cup and World Championships.

Ford Australia has expanded its partnership with the WNBL, becoming the competition’s presenting partner for the 2026–27 season.

Odisha FC, one of the ISL's most prominent football clubs, have announced an extension with the sports nutrition brand, ...

LALIGA & Panini have extended their partnership, reinforcing their strategy to grow the Spanish football league’s presence in the US.

Continental has strengthened its presence in winter sports through a new partnership with the International Biathlon Union ...

Shai Gilgeous-Alexander has joined the ownership group of Atlético de Madrid, strengthening the Spanish football club’s association.

Red Bull has been named the title sponsor of MotoGP’s Australian Grand Prix, marking a new commercial chapter for the championship.