GennComm pioneered the use of viscoelastic foam (a.k.a. memory foam) in toys back in 2017, igniting the plush category with ...

Survey reveals growing anxiety over toy prices as tariffs make impact — and policymakers are in the crosshairs ...

Today marks the launch of the Nintendo Switch 2, and consumers can now expand their gaming collections with new and familiar ...

For many in the gaming community, the day has finally come. Nintendo introduces its first new system in eight years with the ...

The LEGO Group debuted a new campaign encouraging girls to reclaim and redefine what it means to be a builder. Titled “She ...

The LEGO One Piece Collection includes options big and small, from adorable Luffy and Buggy the Clown BrickHeadz to a lavish, ...

Hasbro, ADK Emotions NY Inc., and T-Licensing Inc. are leveling up the hype for the Beyblade X World Championship with a ...

Take a bite out of your favorite series with this 299-piece LEGO set! Inside the beachside store, fans will find plenty of ...

To escape the devious clown’s lair, kids must build their way through three chilling circus contraptions: a water tank, a ...

Presented by People of Play (POP), this yearly event celebrates innovators, designers, retailers, suppliers, PR professionals ...

The publishing deal grants Scholastic global rights across all formats, including chapter books, 8×8 storybooks, readers, ...

Celebrating friendship and confidence, Crocs is partnering with American Girl to release a limited-edition clog collection.