VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI ...

Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also ...

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences ...

But putting the amount aside, the fine does represent a “valuable precedent.” At least that’s how it’s being framed by noyb, ...

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade ...

Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in ...

Starling launched as a connected TV SSP on a mission to tackle a major pain point facing CTV marketers: the lack of ...

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the ...

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself.

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...