Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP ...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

Grey will split from AKQA as part of the move. Contact Customer Support at [email protected] or call +91 022 ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

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As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take ...

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, ...

As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting ...

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.