The Microsoft turnaround under Satya Nadella leaned on a licensing and cloud-contract rebuild, not a personality change at ...

Customer loyalty is rented, not owned – the history of frequent flyer schemes and points programmes shows why, and what owner ...

How Ford's 2006 decision to mortgage its factories and the blue oval trademark let it dodge bankruptcy in 2008, unlike GM and ...

Are travel money cards worth it? For most Australians, yes, if the card is low fee. The fees to check, when to skip one and ...

Airbnb's pandemic near-collapse wasn't fixed by vision. It was fixed by firing a third of staff and cutting marketing to the ...

The Converse turnaround under Nike wasn't marketing magic. It was distribution discipline and a decision to stop fighting for ...

Burberry's luxury revival wasn't creative genius alone – it was a brutal inventory and licensing clean-up. The Burberry ...

The Vegemite accidental icon story is really about brewers' waste, a chemist named Cyril Callister and decades of patient ...

Toys R Us and Borders show why category killers eventually get killed – the same scale that wins a category becomes the ...

In 2003, the LEGO Group lost roughly 1.4 billion Danish kroner. By the end of 2004 the company was carrying debt against a business that had, by its own later admission, expanded into theme parks, ...

Gina Rinehart inherited a company near insolvency. How Hancock Prospecting's survival shaped one of Australia's most ...

In 2003, Dr Martens closed its last English factory, the one at Cobbs Lane in Northamptonshire that had made the 1460 boot since 1960, and sacked around 80 workers who’d spent decades welding soles.