“NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” said NBA Commissioner Adam Silver.

The NBA, video game giant Take-Two Interactive and the National Basketball Players Association have agreed in principle to a ...

This was the stock's third consecutive day of losses.

Two Interactive and the NBPA have agreed in principle to a multiyear extension of their partnership, continuing the NBA 2K ...

With the shift of "GTA 6" from release this fall to a launch next spring, Summer Game Fest had less news and a lot of ...

In addition to establishing NBA Take-Two Media, the league and video game publisher extended their multi-year licensing ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The National Basketball Association has expanded its multiyear partnership with game publisher Take-Two (TTWO) for the ...

"NBA 2K has engaged a new generation of basketball fans in an increasingly digital world," NBA Commissioner Adam Silver said.

The NBA and WNBA agreed in principle to terms for a multi-year global partnership expansion with the 2K video game, the ...

The WNBA, the WNBPA, and 2K announced an agreement in principle for a multiyear partnership extension that will continue to ...

The NBA and video game publisher Take-Two Interactive’s 2K, which publishes the “NBA 2K” franchise, renewed their ongoing ...