Donald Trump signed his highly-anticipated executive order on Thursday night to save college sports.

Male and Female Athletes of the Year in a press release on Thursday. Texas Tech’s Ni'Jaree Canady took the Female At ...

The recent NCAA settlement has helped further solidify the concept of NIL, recognizing the value student-athletes bring to ...

The new College Sports Commission, launched by the major conferences to govern player athletic eligibility, has set out to ...

Texas Tech billionaire Cody Campbell is eating up a statistic from a Cornell study on women's sports. But the problem is...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech was the talk of the town at Big 12 Media Days, thanks in large part to the $55 million worth of NIL deals the Red Raiders doled out to highly-touted recruits during the offseason ...

Big 12 coaches sat in a roundtable setting, nodding in agreement that college athletics' NIL system is not just flawed, it's ...

There was a combination of jealousy, frustration and skepticism regarding how effective it will be, but one coach said Texas Tech's roster is making 10 times more than his team's players.

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a teenager from Eastland ...

When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...