NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Canady’s NIL deals have certainly changed the game of softball and have brought loads of attention to Texas Tech. She was the first college softball player to make $1 million and recently signed ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech took the NiJaree Canady NIL approach with 2026 five-star OT Felix Ojo.But paying big, guaranteed money to a proven softball pitching transfer who can single-handedly control games as ...

Texas Tech softball is coming off a national runner-up finish and has been thrust into the spotlight with a multi-millionaire pitcher in NiJaree Canady. NCAA rules prevent head coaches from ...

Ojo, the highest rated recruit in Texas Tech’s history, has a 6-foot-6, 275-pound frame. In 2024, he was named to the ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

NiJaree Canady continues to expand her business portfolio after a successful year with the Texas Tech softball team. Venmo announced Tuesday that Canady is one of three athletes from the Big 12 ...

Texas Tech softball is coming off a national runner-up finish and has been thrust into the spotlight with a multi-millionaire pitcher in NiJaree Canady. However, all the attention garnered during ...