According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

NBCUniversal and Versant have struck a two year deal that will allow NBCU to sell advertising inventory housed at its sibling ...

The new company will include nearly all of Comcast's cable TV networks and digital properties. This article, “SpinCo” to be ...

Versant, Comcast's planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal ...

Comcast's SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and ...

“Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern ...

Versant, the Comcast-owned company formerly known as SpinCo, has a new programming team. The company has named six executives ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

Versant, the Comcast-owned company that houses former NBCUniversal cable networks including E!, USA Network and Syfy, has ...

The name of the parent company for the cable networks and other assorted media assets that will be spun off from NBCUniversal and Comcast later this year will be Versant. Mark Lazarus, CEO of the ...