Usually, higher-education facilities struggle with branding because they don’t know how to get started. Remember, there’s more to university branding than a clever copy line and modern logo.

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of …

Jul 17, 2023 · In higher education, branding is more than just a school mascot and team colors. A school’s brand represents its identity, strategy and experience both online and on campus.

Mar 18, 2023 · ABSTRACT Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing …

Oct 7, 2017 · This chapter situates marketing and branding for higher education in a context of global competition. Brandscapes suggest a complex territory that requires new conceptual tools. Among …

Learn how higher education branding can go beyond traditional tactics. Discover four foundational steps to connect with students on a deeper level through storytelling and emotional engagement.

Sep 10, 2021 · Keywords: branding, brand management, higher education, brand of higher education institution, risks, strategies of higher education branding, digitalization, the market of educational …