©2008-2025 Goop, Inc. All Rights Reserved. goop® is a registered trademark of Goop, Inc. and is registered with the U.S. Patent and Trademark Office.

Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as …

Shop goop at Ulta Beauty. Free Shipping Offers & Free Store Pickup Available Same Day. Join ULTAmate Rewards To Earn Points.

Find the latest selection of GOOP in-store or online at Nordstrom. Shipping is always free and returns are accepted at any location. In-store pickup and alterations services available.

2M Followers, 34 Following, 11K Posts - @goop on Instagram: "in pursuit of beauty, style, wellness, and the ideas that expand how we live. curated by @gwynethpaltrow. @gwynofficial"

Aug 8, 2025 · The expansion comes amid a larger recalibration at Goop. After reportedly laying off 18 percent of its 216-person workforce last year, the brand is now doubling down on beauty.

shop all what's new at goop.com. expertly curated products and brands, held to incredibly high standards. get free shipping on orders over $75.

goop Beauty we use clinically proven and best-in-class ingredients at active levels to create luxurious skin, hair, body, and color essentials that deliver high-performance results.

a curation of chic, timeless pieces for your forever wardrobe—along with some of-the-moment standouts to round out your seasonal rotation.

gwyneth paltrow started goop in 2008 with a simple but inspired idea: to share the things she was genuinely loving with her friends. what began as a weekly email has since grown into a cultural force. …