Market segmentation - Wikipedia
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [3] The rationale for market segmentation is that in order to achieve competitive advantage and …
Understanding Market Segmentation: A Comprehensive Guide
Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...
What Is Market Segmentation? How It Works, Careers, and More
Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage …
What Is Segmentation? Definition and How To Use It - Indeed
Dec 19, 2025 · What does segmentation mean? Segmentation is when you isolate potential target audiences to determine which ones will bring the highest return on your marketing efforts. …
Market Segmentation: Types, Examples, and Strategies
May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …
14 Types of Segmentation Every Marketer Should Know and How ...
Jun 16, 2025 · Master 14 types of segmentation with definitions and real-world examples. Learn how to use market, audience, and customer segmentation to drive better marketing results.
Market Segmentation: Definition, Types, and Benefits
4 days ago · Market Segmentation divides a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviours. This blog explores the concept in …