Stop Selling to "Dirty Windows": The Strategy That Saved My Business Education Founders: You aren't losing deals because your product is weak. You are losing because you are selling to people who don't value the outcome. Most founders chase "Dirty Windows", districts that have a problem but no desire to fix it. This kills your pipeline. In this episode, I reveal the "Clean Window" Strategy, the counter-intuitive approach to finding clients who buy fast, implement early, and advocate for you. If
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