The 1983 Yellow Pages commercial, titled Fly Fishing, featured an elderly man named J.R. Hartley searching various second-hand bookshops for an elusive book. The heartwarming story showed him finally finding a copy using the directory, only for the final scene to reveal he was the book’s original author. The lead actor, Norman Lumsden, was not a fisherman in real life and actually had a distinguished career as a professional opera singer. He performed at the Royal Opera House and worked with fam